- Big Machine Label Group
Taylor Swift’s music video for her new single “Look What You Made Me Do” had the biggest debut of any video in YouTube history, according to the site’s internal data.
The video’s 43.2 million views in its first 24 hours surpassed the previous record held by South Korean rapper Psy for his song “Gentleman,” which reached 36 million views on the day it debuted.
According to YouTube, “Look What You Made Me Do” averaged 30,000 views per minute in its first 24 hours, and its average hourly audience reached over 3 million views.
The video currently has over 54 million views.
“Look What You Made Me Do” is the lead single from Swift’s forthcoming sixth studio album, “Reputation,” which is due out November 10.
Watch the video below: