A line of wines inspired by Hulu’s ‘The Handmaid’s Tale’ was killed within hours of its launch after online backlash

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Hulu

  • A line of wines inspired by Hulu’s “The Handmaid’s Tale” was quickly canceled after being officially revealed.
  • The wines faced criticism for being a tone-deaf marketing ploy, as the show is about a dystopian American where women have little freedom and rights.

If you were looking to get your hands on some “The Handmaid’s Tale” wine, you’re out of luck. The line of wine from manufacturers Lot18 and MGM was canceled just hours after it was officially revealed and went on sale.

People revealed the wine on Tuesday and said that those interested could start purchasing any or all three wines available. The wines were named after female main characters on the show: Offred, Ofglen, and Serena Joy.

But by that night, the story was updated to say “After further consideration, Lot18 and MGM have decided to cancel the line of wines inspired by ‘The Handmaid’s Tale.'” A Lot18 representative also confirmed to Vulture the cancellation.

While the line of wines may be canceled, the Lot18 website lists the Offred wine as “sold out.”

handmaids tale wine

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Screenshot/Lot18 website

The wine was scrutinized online on Tuesday. The Hulu show is about a dystopia America where women have little freedom, so the wine was viewed by some as an offensive and tone-deaf marketing ploy.

Before they were canceled, the wines had descriptions inspired by their respective characters.

For instance, the Offred 2017 Pays d’Oc Pinot Noir was described as: “Completely stripped of her rights and freedom, Offred must rely on the one weapon she has left to stay in control – her feminine wiles. This French Pinot Noir is similarly seductive, its dark berry fruit and cassis aromatics so beguiling it seems almost forbidden to taste. But it’s useless to resist the wine’s smooth and appealingly earthy profile, so you may as well give in.”