When the weather outside is frightful, residents of snow-stricken regions curl up with their tiny glowing screens and fire up Tinder, according to data from the popular dating app.
After hearing a few people talking about “Blizzard Tinder,” and hearing the hilarious phrase “blizzard buddy,” I decided to check in with Tinder to see if people actually do swipe more when there’s a storm out.
The answer is not only “yes,” but also that it happens in a pretty predictable fashion. So far, as Winter Storm Stella has descended on the northeast, Tinder has seen an 11% bump in usage in affected regions.
This lines up well with the past few storms. Here were the corresponding bumps in a few recent winter storms, according to Tinder:
- Winter Storm Stella 2017: 11% increase (so far). Winter Storm Niko 2017: 12% increase. Winter Storm Jonas 2016: 10% increase.
So if you are bored at home swiping on this snowy day, you aren’t alone. The only problem will be making your way through the snow if you really do want to meet up.
But word to the wise, don’t be like this guy: