We visited one of the last Toys R Us stores to open — here’s what it looked like

This Toys R Us store had impressive displays all over.

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This Toys R Us store had impressive displays all over.
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Getty/Bennett Raglin

Toys R Us officially filed papers to liquidate its US business early Thursday.

The company told employees on Wednesday that it would sell or close all of its more than 700 US stores.

We visited Toys R Us’ holiday pop-up store in New York City’s Times Square last September, shortly after it filed for Chapter 11 bankruptcy protection, to see what the store was like.

At the time, we didn’t realize it would be one of the last stores the chain would ever open.


The temporary Toys R Us in Times Square was in the famous Knickerbocker building.

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Geoffrey the Giraffe welcomed visitors on opening day.
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Getty/Bennett Raglin

Walking in, we were immediately struck by how clean the shelves were.

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Business Insider/Dennis Green

Though it was noon on a Tuesday, there was a good number of people shopping — some had children and others didn’t, and some clearly were tourists.

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Business Insider/Dennis Green

We spotted a lot of toys that retailers predicted would be top sellers over the holiday season, like this Imaginext Batman robot. A display model let kids and parents check out the toy before they bought it.

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Business Insider/Dennis Green

The store was spread out over three floors. The main floor had “hot toys” and licensed products; the top floor had Lego sets and educational toys for younger kids; and the bottom floor had remote-controlled cars, bikes, and outdoor toys.

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Business Insider/Dennis Green

The theme of the pop-up shop was definitely “New York,” with display signage that looked like the subway system.

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Getty/Bennett Raglin

A whole section on the first floor was dedicated to Disney and Star Wars.

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Business Insider/Dennis Green

A giant Geoffrey the Giraffe encouraged visitors to take a selfie.

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Business Insider/Dennis Green

The store was also dotted with Lego figures like Rey and BB-8 from “Star Wars” and minions from “Despicable Me.”

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Business Insider/Dennis Green

Lego also had a special section.

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Business Insider/Dennis Green

All of the shelves were fully stocked, without a single gap or misplaced item.

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Business Insider/Dennis Green

The only out-of-place item was this Thomas the Tank Engine toy that a kid left in the middle of the floor just before I walked through.

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Business Insider/Dennis Green

We didn’t see a single sale or deal tag, which simplified things in terms of pricing.

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Business Insider/Dennis Green

It was clear this was an in-and-out type of store, without show-stopping experiences like the Ferris wheel inside the former Times Square Toys R Us, which closed in early 2017.

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Business Insider/Dennis Green

Kids were, however, encouraged to interact with the “Magic Mirror.”

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Getty/Bennett Raglin

A “Playlab” also had interactive demonstrations for children.

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Getty/Bennett Raglin

Downstairs, there were some outdoor toys and bikes for children, with a small track for testing.

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Getty/Bennett Raglin

The checkout was also the place to pick up orders placed online. There was an area with a register on each floor, clearly in anticipation of the holiday rush.

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Getty/Bennett Raglin

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