Ukraine has just been hit by a huge cyber-attack, which is also plaguing other major companies across the globe.
But the nation’s attempt to style out the disaster by posting a meme on Twitter has raised eyebrows.
As the attack was still unfolding on Tuesday, the English-language government-controlled @Ukraine account posted this message:
Some of our gov agencies, private firms were hit by a virus. No need to panic, we’re putting utmost efforts to tackle the issue ???? pic.twitter.com/RsDnwZD5Oj
— Ukraine / Україна (@Ukraine) June 27, 2017
As Twitter users soon pointed out, its use of the popular “This Is Fine” meme means pretty much the opposite of what they were going for.
Ukraine hoped to assure people that it has the situation under control, despite the widespread damage being caused. But the gif is almost universally used to mock people who are clearly dealing with a disaster beyond their control.
According to Know Your Meme, the go-to explainer on these issues, “the cartoon is typically used as a reaction image to convey a sense of self-denial or acceptance in the face of a hopeless situation.”
The post was an unusual misstep for the account, which typically engages in edgy internet banter unusual for a major government organisation.
Recent hits include celebrating a Crimean account throwing “major shade” at Russia’s US embassy, celebrating Ukraine’s longstanding “bromance” with Sweden, and tweeting a kiss to NASA after it shared an image of Ukraine from space.