Fast-food customers are desperately seeking vegetarian and vegan options — here are the chains they’re searching for the most

Taco Bell is a top fast-food destination for vegetarians.

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Taco Bell is a top fast-food destination for vegetarians.
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Business Insider/Jessica Tyler

  • The fast-food industry is working to win over vegetarian and vegan customers with new meatless menu items.
  • Vegetarians and vegans have been searching for plant-based options for years, with thousands of online searches for meatless menu items every month.
  • Here are the 10 chains where people are searching for vegetarian and vegan menu items most frequently.
  • Visit Business Insider’s homepage for more stories.

The fast-food industry is finally working to win over vegetarian and vegan customers.

Taco Bell is testing a 100% vegetarian menu. Burger King is serving a plant-based Impossible Whopper at more than 50 stores. And Chipotle recently added vegetarian and vegan items to its menu.

Read more: Taco Bell is trying to win over vegetarian diners with a new menu test

There is a growing movement to find meatless options at major chains. Every month, tens of thousands of people search for vegan and vegetarian options, according to search data pulled by the marketing-trends analytics software SEMrush.

However, some fast-food chains are more likely to catch the attention of vegetarians and vegans than others. Here are the top 10 chains that people are searching alongside the keywords “vegetarian” and “vegan.”


10. Burger King

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Burger King

Average monthly searches: 4,216


9. Chipotle

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Hollis Johnson/Business Insider

Average monthly searches: 5,392


8. Domino’s

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Darren Weaver

Average monthly searches: 5,450


7. Chick-fil-A

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Hollis Johnson/Business Insider

Average monthly searches: 5,800


6. Dunkin’ Donuts

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Business Insider/Jessica Tyler

Average monthly searches: 5,844


5. Pizza Hut

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Hollis Johnson

Average monthly searches: 6,367


4. Subway

Average monthly searches: 7,514


3. McDonald’s

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Hollis Johnson/Business Insider

Average monthly searches: 10,621


2. Starbucks

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Hollis Johnson/Business Insider

Average monthly searches: 11,329


1. Taco Bell

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Business Insider/Jessica Tyler

Average monthly searches: 31,622