- Walmart is launching Jetblack, a personal-shopping service that’s accessible through text message and costs $50 a month, or about $600 annually.
- Customers can send a text saying they need a specific product, and Jetblack’s couriers will deliver the product as soon as the same day.
- It’s currently available in New York City and will eventually roll out to other markets in the United States.
- Products will be delivered from Walmart, as well as from other retailers like Pottery Barn.
Walmart is rolling out a $50-per-month personal-shopping service.
The service, called Jetblack, gives customers access to personal shoppers through text message.
Customers can send a text saying they need a specific product, and Jetblack’s couriers will deliver the product as soon as the same day.
Customers can also make a general request for a birthday gift, and Jetblack’s personal shoppers will send recommendations for the customer to select from.
In a press release, Walmart said the service targets “time-strapped urban parents” and described it as being “as easy as texting a close friend who knows your preferences.”
“The service uses a combination of artificial intelligence practices and expertise from professional buyers across the home, health, parenting, fashion and wellness categories, as well as parents themselves,” the company said.
Some products will be sourced from Walmart and Jet.com, while others will come from local shops or chains like Pottery Barn or Saks.
Jetblack is a product of Walmart’s technology incubator, called Store No. 8.
The service, which has been quietly tested for several months, is first launching in New York and will later be expanded to other US markets. Customers can join a waitlist to join the Jetblack, which is currently invite-only.
The annual cost of Jetblack is $600, which is about six times the $99 annual membership fee for Amazon Prime.
“Consumers are looking for more efficient ways to shop for themselves and their families without having to compromise on product quality,” Jenny Fleiss, co-founder and CEO of Jetblack, said in a statement. “With Jetblack, we have created an entirely new concept that enables consumers to get exactly what they need through the convenience of text messaging and the freedom of a nearly unlimited product catalogue.”