Apple’s first original TV show, “Planet of the Apps,” will be released on Tuesday.
The first episode of the reality show, which is similar to “Shark Tank” but for app makers, will be available exclusively on Apple Music and the iTunes Store starting at 9 p.m. PST on Tuesday. The remaining 9 episodes will premiere each following Tuesday, but will only be available to Apple Music subscribers, according to various media reports.
The show features software developers who “pitch” their ideas for new apps to celebrity mentors such as Will.i.am and Jessica Alba. The winners have a shot at snagging $10 million in funding from Lightspeed Venture Partners – one of the first Silicon Valley venture capital firms to invest in Snapchat – as well as premium placement on the front page of Apple’s App Store.
“Planet of the Apps” is one of the first shows to come from Apple’s nascent efforts to create its own original video programming, as it faces competition from the likes of Amazon, Netflix and Spotify. Other upcoming original Apple video shows include “Carpool Karaoke” and the “Vital” series starring Dr. Dre.
Here’s Apple’s trailer for “Planet of the Apps:”