Publicis, one of the four global ad agency holding groups, today launched its ambitious artificial intelligence platform Marcel in partnership with Microsoft.
The ad group will be hoping Marcel can knit together the diverse talent across its agencies, as the wider industry undergoes a major shift.
Marcel is named after Publicis Groupe’s founder, Marcel Bleustein Blanche. It’s a company-wide AI assistant that is designed to help agency employees connect with one another.
To read more about Marcel, click here.
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