What you need to know in advertising today

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The threat that 5G poses to the cable business is so ominous that industry analysts are trying to handicap just how many people will cut the cord as a result.

Specifically, some analysts are already taking guesses as to how many customers will bail on cable giants like Comcast and Charter if wireless carriers moving into fixed home broadband as expected.

And the early estimates of how many homes at risk are in the millions.

To read more about what analysts are saying about 5G disrupting the cable business, click here.

In other news:

The Atlantic hired a Facebook news exec to figure out how to get more people to pay for its content – but maybe at a lower price point. The Atlantic has hired Alex Hardiman, head of news products at Facebook, as chief business and product officer.

US President Donald Trump continued to accuse Google of bias on Wednesday, after he posted a video showing that the search firm had promoted President Obama’s “State of the Union” address every year, but failed to promote Trump’s. But BuzzFeed found that Trump wasn’t telling the truth and that Google did in fact promote his address in 2018.

More than 160 Facebook employees are pushing back against what they call the company’s “intolerant” liberal culture.Posters promoting the group and attacking the “outrage mob” have appeared around campus, and debates among employees have broken out across Facebook Workplace over the company’s approach to politics.

Bernie Sanders has escalated his war with Amazon, saying he will ask OSHA to investigate “unsafe working conditions” in warehouses. He said: “There are deeply disturbing stories about working conditions at fulfillment centers run by Amazon and its contractors.”

SVMK, the parent company of SurveyMonkey, filed Wednesday for an initial public offering. The company is seeking to raise as much as $100 million, but hasn’t yet said how many shares it will sell.