- Getty/Rick T. Wilking
- Prime Day is Amazon‘s made-up holiday, when it boasts heavy discounts that it says rival Black Friday. The deals are available exclusively to Amazon Prime members.
- This year’s date is Monday, July 16, and it runs a full day and a half.
- The deals include discounts on TVs, smart home devices, and grocery.
Amazon Prime Day is here.
Amazon’s made-up holiday, when it boasts Black Friday-like discounts exclusively for Prime members, is always held during the second week of July.
This year, Prime Day is Monday, July 16.
The deals will begin at 3 p.m. ET and last for 36 hours, making it six hours longer than 2017’s Prime Day, which itself was six hours longer than the year prior.
Amazon said in a release that customers should expect deals on TVs, smart home devices, kitchen items, grocery, toys, fashion, furniture, appliances, back-to-school supplies, and everyday essentials. It also promised “double deals” on Amazon devices like the Echo and Fire TV sticks.
Last year, the Echo Dot was the most-sold item worldwide, and the Instant Pot was the most-sold item in the US.
Prime Day is now in its fourth year – it started in 2015 – but it’s grown quickly. It’s now one of the biggest sales days on Amazon’s calendar, rivaling only Black Friday in importance.
In 2017, Amazon said Prime Day led to “more new Prime members joining Prime than any single day in Amazon history.” It was also the largest single sales day in the company’s history, eclipsing Black Friday in 2016. It would later itself be eclipsed by 2017’s Cyber Monday, which remains Amazon’s biggest sales day in history.
As Prime Day grows larger, its importance grows as well. Prime is increasingly important to Amazon, as members tend to be more loyal to the website and shop there before they go anywhere else. They also tend to purchase more items and more frequently.
Amazon also keeps adding new services and perks, like Prime Day, to keep members happy in the ecosystem.
“Prime delivers such massive scale and features that we believe it would be very difficult for any company to replicate and compete against, and Amazon continues to expand and add more value to Prime by adding new benefits and growing existing offerings,” JP Morgan analysts wrote, arguing that Prime is actually worth $785 a year.
Check out all of our Amazon Prime Day coverage:
- Everything you need to know and what to expect on July 16
- Amazon is giving Prime members up to $30 in free cash for shopping at Whole Foods
- Amazon is pulling out all the stops to make sure as many people as possible shop on Prime Day
- Amazon Prime Day is killing Black Friday
- 5 overlooked deals you really don’t want to miss out on during Prime Day – but probably have in previous years
- Amazon’s made-up holiday is forcing other retailers to offer crazy sales
- 9 money-saving tips and hacks for shopping on Amazon Prime Day
- Prime Day has become such a big shopping event that even retailers that never run deals are jumping on the opportunity