The Detroit Pistons are the latest team to announce the addition of advertising patches to their jerseys for the upcoming 2017-18 season, announcing their partnership with Flagstar Bank.
So far, nine teams have announced the addition of ad patches and certainly more will come as we get closer to the season. While we don’t know how much every team is making off the patches, the Warriors would reportedly command $15-20 million per year.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
Below is a look at the partnerships that have been announced so far.
Detroit Pistons and Flagstar Bank.
— Darren Rovell (@darrenrovell) July 26, 2017
Philadelphia 76ers and StubHub
Brooklyn Nets and Infor (with updated patch)
— Darren Rovell (@darrenrovell) July 11, 2017
Here is what the Nets jerseys looked like when they were first unveiled.
Sacramento Kings and Blue Diamond Almonds
- Sacramento Kings
Boston Celtics and General Electric
Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)
- Utah Jazz
Cleveland Cavaliers and Goodyear
Orlando Magic and Disney
— Darren Rovell (@darrenrovell) June 20, 2017
Toronto Raptors and Sun Life
Sun Life logo will be on front left side of Raptors jersey. Sources says Sun Life will pay Raptors owner MLSE more than $5M per year. /3 pic.twitter.com/MAeLW5hH4c
— Rick Westhead (@rwesthead) July 6, 2017
Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)
- Minnesota Timberwolves; Fitbit
Now check out who made this year’s Most Dominant list.
- Al Bello/Getty; Jason Miller/Getty; Chris Coduto/Getty; Elsa/Getty; Skye Gould/Business Insider