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- How is it that some millennials making six figures still feel broke?
- This cohort, who are known as “Henrys,” typically earn over $100,000, are largely millennials, and struggle to balance their saving and spending habits.
- Henrys fall victim to lifestyle creep, preferring a comfortable, often expensive lifestyle that leaves them behind when it comes to building wealth.
- But their situation is also indicative of an economy that seems bright on that outside but is dull on the inside: They are part of a generation that is facing an affordability crisis, and $100,000 is no longer what it used to be.
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Some millennials feel their six-figure paychecks are stretching thin.
As first reported by Melkorka Licea for the New York Post in October, they are known as “Henrys.” The acronym – short for “high earner, not rich yet“ – was invented by Shawn Tully in a 2003 Fortune magazine article and has come to characterize a certain group of six-figure earners who are mostly millennials, Licea wrote.
According to the experts, the typical Henry earns over $100,000, is in their early 30s, and struggles to balance their spending and savings habits. As a result, they’re behind in wealth-building and are not inching closer to their financial goals.
Their comfortable, if not lavish, lifestyle is partially to blame for feeling broke – but so, too, is an economy that seems good but has a lot of tensions bubbling under its surface.
High-earning millennials fall victim to lifestyle creep
One of a Henry millennial’s biggest financial issues is that they typically live above their means and fall victim to the lifestyle creep, Gideon Drucker, a certified financial planner at Drucker Wealth and author of the upcoming book “How to Avoid H.E.N.R.Y. Syndrome,” previously told Business Insider.
Lifestyle creep occurs when one increases their standard of living to match a rise in their discretionary income. But just because a Henry’s income keeps going up doesn’t mean they have to spend more money, Drucker said. In fact, they shouldn’t spend more. If they get used to living off $3,000 or $4,000 a month, they might wake up a decade later and find they’re spending $10,000 a month, he added.
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Licea spoke to several Henrys who had expensive habits, like staying at luxury hotels, taking international vacations, owning and/or renting two homes, and signing up for ClassPass (a gym pass that can cost as much as $180 per month).
Henrys won’t sacrifice this lifestyle, according to Licea, even if it requires budgeting in other areas: They’ll shop at budget stores like Forever 21 or TJ Maxx and vacation using credit-card points if it means more money for travel.
These lifestyle choices are a precise contradiction to one of the golden rules of advice often given by experts; avoiding lifestyle creep is a key way to build wealth. But there are forces beyond a Henry’s control that are also holding them back financially.
Millennials are facing an affordability crisis
The economy may seem like it’s riding a high right now – the stock market has rallied since fears of an impending recession abounded last year and the US unemployment rate has maintained its half-century low of 3.5%.
But that doesn’t paint the whole picture. It ignores the fact that living costs have increased exponentially, and income increases simply have not kept up.
Consider this: Income for young adults has grown by just $29 from 1974 to 2017, adjusted for inflation. Meanwhile, the median price of home sales has increased by 39% and national healthcare costs per person have increased by $9,000 since 1970 in the same time frame.
The cost of education has also more than doubled since then, and it’s leading students to borrow more than ever. The national total student loan debt is now a record $1.5 trillion, and the average student debt per 2018 graduate who took out student loans is $29,800.
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Even though Henrys typically have high-paying jobs, those who took on student loans to get them owe $50,000 more than the national average. Priya Malani, the founder of Stash Wealth, a financial firm that bills itself as “Home of the Henrys,” previously told Business Insider that 40% of her clients have student loans – they owe $80,000 on average.
It’s all a bad formula for a generation that’s already financially behind from the Great Recession. Older millennials got a rough start in the job market and were left playing financial catch-up. Younger millennials watched the financial crisis unfold and became more cautious and risk-averse with their money.
Studies have shown that millennials are the most financially conservative generation since the Great Depression and that the majority are wary of investing. So, even if the stock market is good, it’s likely that millennials are too scared to put their money in it anyway and are thereby missing an opportunity to build wealth.
$100,000 isn’t “rich”
As living costs surpass income increases, a six-figure salary is no longer what it used to be. In today’s economy, $100,000 is considered middle class in the US.
The Pew Research Center defines the US middle class as people earning two-thirds to twice the median household income, which was $60,336 in 2016. That means middle-class American households were earning about $40,425 to $120,672 that year.
It helps explain why a 2019 Insider and Morning Consult survey found that 38% of millennials earning $100,000 or more a year think they’re middle class. About 23% think they’re upper middle class, and only 6% think they’re affluent.
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A family in the US needs an annual income of $421,926 to be in the top 1% of earners. But the minimum income needed to be in the top 1% in every state ranges from $255,000 in Arkansas to more than $700,000 in Connecticut.
It all comes down to location – where a person lives affects how far their dollar stretches, how much they’re taxed, and how they’re influenced by their peers. And while Henrys can live anywhere, Malani, who has worked with clients across 32 states, said, they’re predominantly in states home to notoriously high cost-of-living cities: New York City, California, and Washington, DC.
For millenials who feel broke despite making six-figure salaries, the situation is affected by both internal and external factors. Since $100,000 doesn’t go as far as it once did, they need to be picky when allocating their money. Learning how to balance living for the now and setting money aside for the future will, indeed, mean they have less cash to burn – which can contribute to feeling broke.
But these same millennials are also dealing with economic circumstances beyond their control, highlighting the consequences that have largely affected their generation as a whole. Even with careful personal spending habits, that $100,000 salary does seem a lot smaller in the scheme of today’s higher cost of living, astronomic student debt load, and the ongoing fallout of the recession.