- Bethesda Softworks/YouTube
Video-game publisher Bethesda Softworks tapped into the contentious political climate in the US to produce a powerful advertisement for its upcoming first-person shooter, “Wolfenstein II: The New Colossus.”
As armored soldiers march across a street lined with Nazi flags, a simple, yet bold message flashes across the screen: “NOT MY AMERICA.”
“Make America Nazi-Free Again. #NoMoreNazis #Wolf2,” a tweet from the game’s official account read.
Bethesda Softworks’ message comes amid real-world debates that broach political and racially charged issues in the US.
“Not My America” and “Not My President” were popular slogans used by various immigration and civil-rights groups during protests against President Donald Trump’s controversial policies and statements – including his broad travel ban and his initial response during the deadly Charlottesville riots, which were largely sparked by the “Unite the Right” white-nationalist rally.
“Wolfenstein II: The New Colossus” is set in an alternative universe 1960s where the Nazi regime wins World War II and rules Europe. The protagonist, as part of a resistance, navigates through Nazi-occupied America in over-the-top action sequences that have gained a cult-like following among gamers, especially after its original 1990s hit, “Wolfenstein 3D.”
The game is scheduled to be released for the PC, PlayStation 4, and Xbox One on October 27; and sometime in 2018 for the Nintendo Switch.
Watch the clip below:
— Wolfenstein (@wolfenstein) October 5, 2017