Ford is now accepting applications for its GT supercar, a machine with 600-plus horsepower that took the Detroit Auto Show by storm in 2015 and is expected to be priced at over $400,000.
Over the two-year production cycle, only 500 GTs will be produced, so Ford is preparing itself for a deluge of demand for the mid-engined sports car, which evokes the legendary Ford GTs of the 1960s.
In 1966, three Ford cars finished one-two-three at the 24 Hours of Le Mans endurance race in France; four new GTs are now competing on the international racing circuit, hoping to repeat history.
“We’re prepared to receive a lot of applications,” said Henry Ford III, great-great-grandson of Ford founder Henry Ford. “This is a once-in-a-lifetime opportunity for Ford Motor Company. We expect to have to make some tough decisions.”
Ford said that once the applications are received – and they will come in from global markets – regional management will conduct early reviews then pass recommendations to Ford’s senior leadership to make the final calls.
“The owners will be true ambassadors for the Ford brand,” Henry Ford III said.
In a statement, Ford said approved GT owners “will complete their purchase with the help of their dealer and the new Ford GT Concierge Service.”
The company added: “Accepted applicants from around the world will be contacted by the concierge and provided a tailored experience – not only through the ordering and delivery but through years of ownership.”
On the FordGT.com site, prospective owners will be able to use a “configurator that allows anyone to build a virtual GT and easily share their dream combinations … through social media,” Ford said.
And there will be plenty of dream combinations: eight exterior colors and seven stripe colors will be part of the configuration process, along with wheel and interior options. And no one will be getting any special consideration: All applicants will start with a level playing field.
“It really has been a highlight of my career to work side by side with designers and engineers,” Henry Ford III said. “They’ve created a masterpiece. Every time I see the car take a step back.”