- YouTube is taking on the likes of Apple and Spotify with a new $10-a-month music-subscription service named YouTube Music Premium.
- The service pairs with YouTube Premium, the new name for YouTube Red, to offer one monthly subscription to both services for $2 more.
- Paying the additional $2 monthly gets rid of ads on YouTube and offers access to original YouTube content like the series “Cobra Kai.”
Forget about YouTube Red – on Thursday morning, YouTube rebranded its paid service as YouTube Premium and is offering it bundled with a streaming-music service.
The name of the music service: YouTube Music Premium.
For $10 a month, YouTube Music Premium offers access to ad-free music that can be downloaded for offline listening or streamed over an internet connection – very similar to Apple Music and Spotify. For an additional $2 a month, you’ll also get access to YouTube Premium.
Here’s how YouTube describes that new service:
“With YouTube Premium, you’ll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series, ‘Cobra Kai,’ the dance drama, ‘Step Up: High Water,’ and upcoming series like the sci-fi thriller, ‘Impulse,’ and Liza Koshy’s ‘Liza on Demand.'”
In so many words, YouTube Premium offers more or less what YouTube Red did: a way to watch original YouTube shows, enjoy YouTube without ads, and download shows for offline viewing.
Still confused? Don’t worry – YouTube created this helpful chart:
Rather than solely relying on the YouTube app for music playback, the company is creating a desktop app, and the mobile app is getting “reimagined.”
Existing YouTube Red subscribers will automatically be enrolled in the new service at whatever price they’re already paying. It’s expected to launch soon.