- Justin Buell
Legendary Silicon Valley designer Yves Behar is launching a fancy new coworking space for the San Francisco elite that has an “elevated design aesthetic,” a concierge service, and an endless supply of fresh-pressed refreshments from a $700 Juicero machine.
Behar and partners Amir Mortazavi (cofounder of real estate developer M-Projects) and Steve Mohebi (founder of Caspian Partners) will open their first “Canopy” location on Filmore Street in San Francisco’s Pacific Heights neighborhood in fall 2016, with plans to quickly spread to other neighborhoods and to New York City.
Behar says that new first space will fill a void for mature San Francisco professionals.
“People are looking for workspaces nearby where they live and those are quasi-nonexistent in nice neighborhoods like Pacific Heights and lower Pacific Heights – there are no such spaces,” Behar explains to Business Insider. “People have to drive their cars either to business-parks in Silicon Valley or downtown San Francisco which gets very, very crowded and hectic.”
But to avoid the downtown bustle, members will have to shell out. A spot at Canopy starts at $650 per month for a shared table to upwards of $4,000 a month for a private office.
For comparison, a desk through the $16 billion behemoth, WeWork, starts at $500 a month in San Francisco ($220 in other cities), while another new luxury coworking space, Mod, starts at $400 per month.
Canopy is located in the right place for high price tags. Pacific Heights is the most expensive neighborhood in San Francisco, according to a recent Redfin report, with a median home price of $2,137,5000.
“We believe that other [spaces] attract a different crowd,” he says. “We’re in a neighborhood where people have had a career already. This is not a starter space.”
Behar says he expects Canopy’s launch to be over-subscribed, though he hopes to “curate” a good mix of people “with complimentary businesses and different interests and pursuits.”
Ultimately though, Behar says the space will shine because of its sophisticated, ergonomic design that strives to “represent the dichotomy between craft and technology that San Francisco symbolizes.”
“In the Bay Area, we’ve seen the notion that work is a ‘fun-house’ with ping-pong tables and fooseballs, but we’re speaking more to a mature professional who knows what they need and doesn’t need the toys,” Behar says.
A concierge-style amenities service will also give members access to services like dry-cleaning pick-up, tech support, and food delivery. The office will also have its own supply of Juicero juice, catering from well-known Fillmore restaurant, Jane, and coffee from Sightglass.
Behar himself designed the Juicero juicer, and Canopy will be equipped with one of his other products too, the August smartlock.
“This is a very different approach to the coworking space,” Behar says.