7 unique Singapore brands to follow on Instagram

Going local has never been easier than it is in the age of Instagram.

From hand-painted bags to organic skincare, creative Singaporeans are winning (Instagram) hearts with their unique craft designs and business ideas.

If you’re all about being unique but stylish, here are seven brands from the +65 that you should check out on Instagram:

1. Troops on Print

This online store’s owner has the ability to bring otherwise boring handbags to life with her handpainted designs.

Whether it is pandas or sushis, the motifs she paints on these bags are absolutely adorable. And they’re affordable too – costing around $25 to $50 a piece.

Customisation services are also available if you want your bag to feature a caricature of your pet hamster Fiffy instead.

2. When I was Four

We all love Singlish-inspired gifts, and the unique knick-knacks sold at When I Was Four will have your friends exclaiming: “Nice sia!“.

Although there is an offline version of the store at 261 waterloo street, the shop’s funny Instagram posts are too good to miss.

You tiao plushies and Good Morning towel handphone covers? We’re sold!

3. Rania Hasna Nature Elements

The skincare market in Singapore is pretty saturated, but Rania Hasna, owner of Rania Hasna Nature Elements, has managed to make her brand stand out.

Made from organic and natural ingredients, Rania’s products smell wonderful and feel great on the skin. Among the most popular items are the facial oils and Eye Love Coffee under-eye roll-on.

The best part? Free shipping for customers within Singapore!

4. The Bloom Box

Gifting flowers to your leading lady doesn’t have to be a pricey affair, even though it usually is. For just $35, you can have The Bloom Box’s fresh and gorgeous-looking flowers delivered to your special someone.

What makes The Bloom Box distinct is that it creates a new floral arrangement daily, and none of it will ever be your typical run-of-the-mill paper-wrapped bouquet.

The simple carrier box design also accentuates the bright blooming colours of your flowers, and makes it a lot easier to carry around compared to a traditional hand-held bouquet.

5. Fictive Fingers

This brand started by a pair of young sisters from Singapore has a made a name for itself in the textile industry here.

Their hand-printed pouches and apparel are all made from natural linen and non-toxic ink, and each piece comes adorned in timeless and understated prints.

The appeal of Fictive Fingers’ design has also earned them collaborations with big brand names such as Uniqlo and The Body Shop. Recently, the sisters also designed new resort-style uniforms for the Amara Sanctuary Resort Sentosa.

6. Stale & Co

It’s amazing how much a tiny piece of jewellery can say about your personality.

Handcrafted out of metal, Stale & Co is a Singapore brand which produces unconventional pieces for every accessory lover.

On Instagram, you will see how each piece, while minimalistic, exudes different personalities ranging from quiet elegance to confident ruggedness.

Unconventional couples, who don’t want their relationship to be defined by the usual bling found at typical jewellery stores, can also opt to design their very own wedding bands here.

7. Sarah’s Loft

#rusticcake #thursday Thank u Tiffany!

A post shared by Sarah’s Loft (@sarahsloft) on

And of course, no list on Instagram’s rising stars is complete without magical baked goods.

This local baker makes some of the most beautiful cakes in Singapore. Sarah’s Loft’s signature style is rustic and elegant, making its tiered cakes the perfect centrepiece for any stylish person’s wedding, baby shower or birthday party.

Not only do the cakes look pretty, they also come in exciting flavours such as Guinness chocolate cake with Baileys frosting, and gula melaka cake with kaya cream cheese and caramelized almonds.