- Isaac Brekken/Getty Images
BuzzFeed announced Monday that it was terminating a planned advertising deal with the Republican National Committee because Donald Trump’s campaign “is directly opposed to the freedoms of our employees.”
In it, Peretti said BuzzFeed had signed a deal in April for the Republican National Committee “to spend a significant amount on political advertisements slated to run during the Fall election cycle.”
But since the deal was signed, Trump became the Republican Party’s presumptive presidential nominee. Peretti noted that Trump has said he wants to bar Muslims from entering the US, has “threatened to limit the free press,” and has made “offensive” statements towards various other groups of people.
The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.
Peretti said BuzzFeed didn’t need to agree with the positions or values of all its advertisers and that the decision would “have no influence” on how its editorial team covers the campaign.
But while BuzzFeed never likes to turn away ad dollars, Peretti said, the company can make exceptions.
“We don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the same reason,” Peretti said.
- Business Insider
BuzzFeed’s advertising model is slightly different from most publications’. Rather than simply running display ads that brands create themselves, BuzzFeed’s creative and video teams work with the advertiser to create original content, such as posts, quizzes, infographics, and videos.
Presumably the issue wasn’t just that BuzzFeed would be accepting money from the RNC but that it would have to actually create the ads promoting views the company opposes.
BuzzFeed and the Trump campaign have already had skirmishes in the past. In March, Trump’s campaign manager, Corey Lewandowski, said he was considering taking legal action against BuzzFeed over an article reporting allegations that he made unwanted sexual advances toward female journalists covering Trump, New York magazine reported.
Lewandowski said he told BuzzFeed the story was inaccurate but the journalist ran the story anyway.
The RNC could not immediately be reached for comment about BuzzFeed pulling its ad deal.