Here’s what it’s like to shop the ‘online dollar store’

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Hollar

Hollar wants to bring the classic dollar store experience to the internet.

CEO David Yeom, formerly an exec at Jessica Alba’s The Honest Company, told Business Insider that he’s reeling in $1 million in monthly sales through his wide selection of dirt-cheap merchandise.

Once I heard about the discount nail polish, I decided to take Hollar for a spin:


Yeom says that Hollar is stocked with a combination of name-brand goods and more generic products, and that its biggest customers are parents from middle America.

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Hollar

Scroll through the site and that immediately makes sense. I found tons of kid stuff alongside the typical dollar store tchotchkes (like that heinous fishing clock). Hollar would be a great spot to buy cheap gifts or party supplies.

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Hollar

I had hoped the “Pantry” section would be appealing, but it had a pretty meager selection of sugary snacks.


But I came for the beauty products. At CVS, this nail polish would cost upwards of $6.

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Hollar

Overall, the site was well-designed and intuitive, though it could use some work on search.

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Hollar

In the end, I saved $40 on seven nail polishes, some face wipes, feminine products, and wall hooks. A pretty great deal.

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Hollar

Hollar has a $25 minimum for free delivery, but I saved myself $4.95 in shipping since I was making my first-ever order.


Hollar’s speedy shipping pleasantly surprised me, too. I placed my order at 6 pm on Monday and by Friday morning, the goods had arrived.

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Business Insider

The packaging seemed a *little* wasteful…

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Business Insider

But, of course, the real test came when I actually tried out the products. Yeom said one of the biggest hurdles has been convincing customers that the products on the site aren’t knock-offs or scams.

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Business Insider

Well, he won my trust. I was impressed —the products worked great and didn’t seem defective despite their huge discounts. Except these $1 suction cup hooks which were complete rubbish and didn’t stay up on my wall at all.

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Business Insider

With a nine out of ten product success rate, it seemed about on par with experiences that I’ve had at regular dollar stores.

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In the site’s own words, “Hollarlujah!”
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Business Insider

So, will I be a Hollarback girl? Besides the occasional nail polish splurge, I probably won’t find much that I want or need on the site, since I live close enough to a regular dollar store that I can hit up for stuff like dish soap or gag gifts.

But if you’re the kind of person who can’t – or doesn’t want to – visit an *actual* brick-and-mortar dollar store, but wants the same kind of deals, it’s worth a peruse. The products are cheaper than what you can find on Amazon with solid shipping prices and speed.