Laurel & Wolf CEO Leura Fine built a business around helping people design their dream home.
Launched in 2014, the digital decorating platform aims to make the interior design process easier for clients by moving almost everything online. After being paired with a designer, customers can purchase furniture and decor from hundreds of vendors on the Laurel & Wolf site.
Fine recently redesigned her own home using personal touches and furniture from vendors that work with her company. Below, get a look inside her Los Angeles home.
Fine redecorated her entire home in just under three months.
Purchasing items like sofas, rugs, and wallpaper online helped speed up the project’s timeline.
“I believe that as a designer and, especially today in 2017, you have to be able to shop online for your clients. It’s just not a good use of time to traipse around and look at things in person,” Fine said in a press release about the project.
But it wasn’t all new — she also kept some family favorites within the space. The collection of masks, for example, are from a safari she took during her honeymoon in Africa.
Fine also took inspiration from her own family history.
In an ode to her grandmother, who was an artist and sculptor, Fine hung two of her paintings on either side of the fireplace.
As for the paint choices, Fine said, “I thought it would be fun to go with those happier blues. Still soothing, cool tones but a little bit fresher and a little bit brighter.”
“I think I’m going to call this house Traditionalist Rustic Ranch Chic,” she said.
Fine enjoys entertaining guests in this formal living room. “When we have dinner parties, we always start in there, and we have the champagne and appetizers, and it just feels so cozy and rich,” she said.
Fine knew exactly what she wanted for the master bedroom. “I really love a four-poster bed with drapery. I think that was maybe the one furniture item in the entire house that I knew from day one I had to have,” she said.
The large closet space is also a perk.