These maps show how different Red America is from Blue America

America looks vastly different in Trump counties than it does in Clinton counties.

To see just how divided the country is, we analyzed and mapped a bunch of metrics in red areas and blue areas with help from the geographic research company Esri.

For example, see our findings on diversity below, where darker colors show more diversity. It turns out Red America, with extensive areas of low diversity in the north, is 37% less diverse than Blue America.

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Esri

We also found – among many variables – that people in red counties are 44% less likely to have a bachelor’s degree; 22% more likely to shop at Walmart; 18% less likely to watch the NBA; and 42% less likely to do yoga.

Check out the full findings below.


Red counties are 84% less populous.

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Esri

(56,000 vs. 359,000 average)

Note: source for all maps is Esri data on demographics and spending. Maps in red show counties that voted for Trump in the 2016 US presidential election, and blue shows Clinton counties.


Red counties are 37% less diverse.

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Esri

(32.7 vs. 51.9 average scores on an index that measures likelihood of randomly selecting two people of a different race).


Red counties are 34% more white.

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Esri

(84.9% vs. 63.5% average)


Red counties are 69% less black.

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Esri

(6.8% vs. 21.6% average)


Red counties are 48% less Hispanic.

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Esri

(8.2% vs. 15.9% average)


Red counties have a 23% higher share of veterans.

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Esri

(7.9% vs. 6.4% average)


People in red counties are 44% less likely to have a bachelor’s degree.

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Esri

(19.5% vs. 29.5% average population share)


People in red counties are 14% less likely to get food stamps.

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Esri

(13.3% vs. 15.4% average population share)


People in red counties are 22% more likely to shop at Walmart.

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Esri

(55.6% vs. 45.4% average population share)


People in red counties are 11% more likely to “rarely check ingredients of food before buying.”

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Esri

(13.7% vs 12.3% average population share)


People in red counties spend 10% more on smoking products each year.

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Esri

($433 vs. $395 average)


People in red counties are 18% less likely to watch the NBA during regular season.

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Esri

(11.4% vs. 13.9% average population share)


People in red counties are 3% more likely to watch the NFL during regular season.

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Esri

(28.4% vs. 27.6% average population share)


People in red counties are 17% less likely to exercise regularly.

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Esri

(average 15.6% vs 18.9% population share)


People in red counties are 42% less likely to do yoga.

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Esri

(5.1% vs. 3.6% average population share)


People in red counties are 3% more likely to say they are financially worse off than a year ago.

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Esri

(average 54.6% vs 52.9% average population share).