L’Oreal has sacked its first ever transgender model after she described all white people as racist in a Facebook post.
Munroe Bergdorf, 29, reportedly landed a contract just days ago as one of five ambassadors for L’Oreal’s “True Match” diversity campaign, launching a new range of foundations.
So proud to announce that I am now part of L'Oréal's True Match #YoursTruly campaign that stands for diversity. In celebration of the one year anniversary, L'Oréal are launching 5 new shades with 5 new faces…Including myself, @neelamkg, @lizlizlive, @breenylee and @mercedesfbenson. Let's make diversity the norm within the beauty world, with products to fit everyone, no matter what your skin tone. My True Match foundation shade is 8.5W. Because we are ALL worth it. #AllWorthIt #YoursTruly @lorealmakeup
But a now-deleted Facebook post, which Bergdorf said she wrote weeks ago, has brought an end to the relationship.
The post reportedly said: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.” She went on:
“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.
“Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this s***.
“Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.
“Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”
After the post surfaced, L’Oréal condemned Bergdorf’s comments and announced that she has been sacked. In a statement on Twitter, it said:
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L'Oréal Paris UK (@LOrealParisUK) September 1, 2017
Bergdorf responded to a request for comment from The Sun. She said the Facebook post was a direct response to the white supremacist rally in Charlottesville, America, last month.
“This ‘rant’ was a direct response to the violence of WHITE SUPREMACISTS in Charlottesville. It was not written this week,” the model told The Sun.
“When I stated that ‘all white people are racist,’ I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritise and protect white people before anyone of any other race.
“Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.”
She went on: “The irony of all this is that L’Oréal Paris invited me to be part of a beauty campaign that ‘stands for diversity.’ The fact that up until very recently, there has been next to no mainstream brands offering makeup for black women and ethnic minorities, is in itself due to racism within the industry.”
Bergdorf describes herself as an “activist” on Instagram and has met politicians including Labour leader Jeremy Corbyn and London Mayor Sadiq Khan.