Netflix has launched a fun outdoor advertising campaign in France that lets passers-by face-swap with characters from their favorite shows.
As we first saw reported on The Drum, the posters feature characters from shows including “House of Cards,” “Orange is the New Black,” and “Daredevil” positioned next to a “your face here” symbol.
To get the face-swap to work, people taking part need to fire up Snapchat and use the face-swap function inside the app to take a selfie.
— Nicolas Garnier (@Nikoslyders) April 23, 2016
There are tons of the guerilla-style posters situated all around Paris.
The campaign was created by the Darewin agency.
People have been tweeting their face-swapping results under the #NeflixSwap hashtag:
— GOLEM13 (@Golem_13) April 22, 2016
— Arnaud Gouénard (@Arnaud_Gnrd) April 21, 2016
— Hugo Drujon (@la_druj) April 12, 2016
— Pierre Bonneyrat (@PierreBonneyrat) April 21, 2016
— Jérémie Ballarin (@jeandjer) April 26, 2016
— Thomas Montet (@ThomasMontet) April 26, 2016
— Bex April May (@bexlectric) April 12, 2016
— Julia Lagrée (@jlagree) April 11, 2016