The costume from Netflix’s hit ‘Stranger Things’ that’s blowing up this Halloween

caption
Millie Bobby Brown as Eleven on Netflix’s “Stranger Things.”
source
Stranger Things / Netflix

Your head has to be in the sand if you haven’t recognized that Eleven, the powerful little girl with a healthy appetite for Eggos, is the most popular “Stranger Things” Halloween costume.

But Business Insider wanted to see just how popular the character from Netflix’s show really is this Halloween. To find out, we partnered with technology and marketing platform Amobee.

It analyzed real-time content consumption across the internet, video, social, and mobile in the week leading up to Halloween (October 23-to-31) to determine which “Stranger Things” characters were generating the most engagement.

And what Amobee found supports the popular sentiment. Eleven is the most popular “Stranger Things” topic of discussion in the week leading up to Halloween and in discussions involving costumes in the same period. The last time discussion about Eleven costumes peaked was during last month’s New York Comic Con.

Stranger things #happyhalloween from Eleven and Dustin!

A post shared by @amyschumer on


So which characters were the runner-ups to Eleven? No. 2 is Barb.

caption
Shannon Purser as Barbara Holland on “Stranger Things.”
source
Netflix

Never again will Barb go forgotten. She received 76% of the digital engagement Eleven did in the week leading up to Halloween. And in costume-related engagement, Barb got 38% of the engagement Eleven got.




And in third place… the Demogorgon!

source
Netflix

Yes, the show’s monster lives on in Halloween. It received 47% of the digital engagement Eleven did in the week leading up to Halloween. And in costume-related engagement, the Demogorgon got 27% of the engagement Eleven got.




But “Stranger Things” wasn’t the most talked-about show or movie this Halloween. The Halloween-related engagement around newcomer “Stranger Things” was tiny compared to annual favorites Batman, Disney’s “Frozen,” and Spider-Man.

source
Warner Bros.