Nintendo recreated a Super Mario world in real-world Los Angeles — let’s take a look

Nintendo is no longer satisfied by creating surrealist, fantastical, virtual worlds to explore. For the second year in a row, the Japanese game company turned one of its upcoming games into a real place – if only for a few days.

Behold: New Donk City from “Super Mario Odyssey”!

source
Michael Kovac/Getty Images for Nintendo

And that’s just the beginning.


Nintendo created the real-life approximation of New Donk City — a prominent region in the upcoming “Super Mario Odyssey” on Nintendo Switch — for the annual video game trade show, “E3.”

caption
In “Super Mario Odyssey,” Mario’s hat is named “Cappy” and it’s capable of possessing things and people. Really!
source
Ben Gilbert/Business Insider

E3 2017 took place on June 13 – 15 at the Los Angeles Convention Center. This was the first year ever E3 was open to the public.

caption
The public came in droves: 15,000 people sold out tickets to the show, a huge addition to the usual attendance of approximately 50,000 people. A record high of 68,400 people attended E3 2017.
source
Michael Kovac/Getty Images for Nintendo

The booth was adorned with neat little touches like this Bullet Bill, seen with Mario’s trademark red cap and bushy mustache. In “Super Mario Odyssey,” Mario can possess enemies using his hat — and he can then control them! It’s a huge change to the Mario formula.

caption
In the game itself, Mario can “take over” a bunch of different stuff — from inanimate objects to enemies to electricity itself. You can tell he’s in control because of the mustache and cap.
source
Ben Gilbert/Business Insider

More than ever, these Chain Chomps look like they’re smiling when Mario’s in control.

caption
Taking control of enemies can mean avoiding danger, or reaching a place you couldn’t otherwise. It’s used in clever, charming ways.
source
Ben Gilbert/Business Insider

Of course, it wouldn’t be a trade show without celebrity cameos. Here’s Chris Hardwick and Lydia Hearst posing with Super Mario and his ship (named — what else? — the “Odyssey”).

source
Michael Kovac/Getty Images for Nintendo

It’s not clear how it’ll work when Mario’s in control of a Goomba. Do the other Goombas follow? Can you still hurt them in Goomba-Mario form? That’s not clear. But they sure are hilarious looking.

caption
Maybe Mario will lead them to the orthodontist to get that underbite fixed.
source
Michael Kovac/Getty Images for Nintendo

Nintendo offered game demos to anyone at E3 during the show’s hours. This often meant standing in long lines if you’re not press or a business partner.

caption
Some people in line spent time playing portable games on Nintendo consoles, while others chose to take in the scenery at such a bizarre event.
source
Michael Kovac/Getty Images for Nintendo

There were Nintendo reps on-hand to assist with the demo, and answer any questions. Nintendo offered attendees a chance to play two different areas in “Super Mario Odyssey,” limited to 10 minutes apiece.

caption
Having headphones was key, as the show floor at E3 was <em>very</em> loud.
source
Michael Kovac/Getty Images for Nintendo

As much a demonstration of the Nintendo Switch’s versatility as a console as anything else, Nintendo offered a variety of different ways to play the upcoming Mario game.

source
Michael Kovac/Getty Images for Nintendo

There were kiosks, and tables, and benches. That’s the whole point of the Switch, right? Play it wherever you want? Nintendo smartly highlighted as much with this not-so-subtle nod.

source
Michael Kovac/Getty Images for Nintendo

What’s really hard to convey in these images is the vast space taken up by Nintendo’s booth. This is a HUGE area of space taken up by an all-encompassing view of New Donk City.

source
Michael Kovac/Getty Images for Nintendo

And yes, of course, Super Mario himself is there on the show floor. He was being escorted around when I ran into him. The guy’s pretty important, in fairness.

caption
Nintendo was giving away hats — these guys aren’t <em>that</em> into Mario.
source
Michael Kovac/Getty Images for Nintendo

People were even lounging on stoops, and stopping to snap pics with this tank-Mario. It’s really great to see this level of detail and attention, and makes <a href=”http://www.businessinsider.com/super-mario-odyssey-nintendo-switch-hands-on-photos-video-2017-6″>the experience of playing “Super Mario Odyssey”</a> all the more enjoyable.

source
Michael Kovac/Getty Images for Nintendo

“Super Mario Odyssey” is scheduled to launch on October 27 for the Nintendo Switch. Check out the latest trailer right here: