A company representative said Ivanka was informed in early January of Nordstrom’s decision to drop the brand and that it was based on the brand’s poor sales performance.
“To reiterate what we’ve already shared when asked, we made this decision based on performance,” the company said in a statement. “Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.”
Nordstrom issued the statement in response to attacks from Donald Trump and the White House accusing the company of trying to tarnish Ivanka’s name.
“My daughter Ivanka has been treated so unfairly by Nordstrom,” Trump tweeted on Wednesday. “She is a great person – always pushing me to do the right thing! Terrible!”
White House press secretary Sean Spicer later backed up Trump’s statement, saying Nordstrom’s decision was a “direct attack on his policies and [Ivanka’s] name.”
“She is being maligned,” he said.
Nordstrom, however, said it has had “a great relationship with the Ivanka Trump team.”
The company’s shares dipped after Trump’s tweet earlier in the day but ended more than 4% higher.
- Markets Insider