This $1.5 billion PC gaming company’s first US store stole some of the spotlight from the new Apple Store in San Francisco

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Razer fans seemingly came out of nowhere.
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Business Insider/Alexei Oreskovic

Razer is a company that makes PC game equipment for hardcore gamers.

Although relatively unknown to nongamers, the Southern California-based company enjoys a truly cult-like following, often being called the “Apple of the gaming industry.” In its last round of funding, Razer was reportedly valued at $1.5 billion.

And on Saturday, when it opened its first ever US-based store in downtown San Francisco, Razer lived up to its reputation: Its fanatic customers formed an Apple-like long line around the corner, stealing some of the spotlight from the new Apple Store that opened in San Francisco this week as well.

Here are a few photos we were able to take from the scene:


The new Razer store opened in the Westfield mall located on 5th and Market Street in downtown San Francisco.

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Business Insider/Alexei Oreskovic

A massive line formed in front of the store …

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Business Insider/Alexei Oreskovic

… it literally went around the block.

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Business Insider/Alexei Oreskovic

Some people got in line at 5 p.m. Friday and camped out, we were told.

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Business Insider/Alexei Oreskovic

This is the entrance.

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Business Insider/ Alexei Oreskovic

The first few hundred people in line apparently got free goodies, like a special gaming keyboard, scarves, etc.

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Business Insider/ Alexei Oreskovic

Here’s a closer look at one of the free keyboards given out. Razer is known for its high-end gaming accessories, special keyboards, headphones, and a plug-in GPU that gives a laptop more horsepower.

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Business Insider/Alexei Oreskovic

The two-story retail store covers nearly 1,300 square feet. There were a lot of gaming stations to showcase its products.

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Business Insider/Alexei Oreskovic

There was this special photo booth for Razer fans to get a picture taken at the grand opening. To celebrate its first ever store, Razer will be running special events and contests like this all weekend.

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Business Insider/Alexei Oreskovic