- Gushcloud International
Singapore influencer marketing company Gushcloud International has secured investment from Japanese digital advertising and marketing company D2C Inc., and will be setting up office in Japan.
The Japanese office will be Gushcloud’s ninth, with presence already established in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, South Korea and the US.
The investment by D2C Inc, which is a joint enterprise between Docomo, Dentsu and NTT advertising, will be used to further Gushcloud’s expansion into the North Asian market.
Gushcloud said in a statement on Nov 10 that it aims to engage Japanese brands and agencies to help them reach out more effectively to a larger Southeast Asian audience. It also plans to work with Japanese influencers and content creators to help them build a larger presence in and outside of Japan, as well as create more opportunities for content collaborations across Asia.
Mr Hiroaki Sawa, Executive Officer of D2C Inc. said that the company aims to increase the inbound and outbound advertising services to Japanese companies which wish to expand their businesses in Southeast Asia.
“With Gushcloud Japan, we also hope to build our influencers and content creators’ audience size in Southeast Asia to promote the Japanese culture,” he added.
According to the Singapore firm, its offices currently represent over 12,000 social media influencers and online content creators with a combined reach of 600 million fans in various cities.
“We hope to bring our best practices and deep know-hows about the Southeast Asian influencer marketing industries to educate the Japanese brands. This will enable Japanese brands and agencies to work with and through us to engage more effectively with a larger audience size in Southeast Asia,” said Mr Ng Siang Hang, CEO of Gushcloud Agency said.
Just last month, Gushcloud announced that it had raised $3 million from South Korea’s YG Investment to expand the newly-formed Gushcloud Entertainment.
The Gushcloud Japan office will be located within the same premises as the D2C office.