Skyscanner announced on Thursday that it has bought a small London social media startup called Twizoo.
It is one of Skyscanner’s first acquisitions since it was acquired for £1.4 billion last November by Chinese company Ctrip.com.
The Edinburgh-headquartered travel comparison company plans to use Twizoo’s social content integration platform to strengthen hotel reviews and recommendations.
Twizoo started life as an app that suggested bars and restaurants by analysing tweets and social media sentiment. The app raised £1.65 million from investors but it never took off and the company pivoted to being a social media monitoring platform for businesses.
Skyscanner’s chief technology office, Bryan Dove, told Business Insider that Twizoo will help Skyscanner to share direct, honest, and transparent information with its customers.
“Twizoo’s technology surfaces customer opinions from social media, providing real value to traveller decision making. We’re delighted to have the highly talented Twizoo team join us,” he said in a statement.
Skyscanner will use Twizoo to show Twitter and Instagram posts about hotels to its customers. Initially, the Twizoo integration will be tested on a subset of Skyscanner customers in English language countries, before being rolled out more broadly.
Twizoo’s team of six have moved into Skyscanner’s London office on Tottenham Court Road – where it employs around 900 people – as a result of the deal.
Madeline Parra, CEO and cofounder of Twizoo, told Business Insider she had pitched to Skyscanner as a customers and that she was inspired by the company before the acquisition.
“Skyscanner is built by travellers, for travellers. Their emphasis on authenticity and transparency reflect Twizoo’s own values,” she said in a satement.
“Travel is inherently social and we’re excited to work with the Skyscanner team to integrate our technology into their world-class travel search products, giving travellers invaluable insight through user generated content shared on social media.”
The value of the acquisition has not been disclosed.