Snapchat just introduced a feature it paid more than $100 million for

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An example of a Bitmoji.
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Bitmojis

Earlier this year, Snapchat paid more than $100 million to purchase Bitstrips, makers of comic-style illustrations called Bitmoji, and now the purchase is bearing fruit.

On Tuesday, Snapchat announced that it’s integrating Bitmoji features into the main Snapchat app.

Bitmoji is a sticker app that lets users create cartoon avatars that looks like themselves. The Bitmoji app was first launched in 2014, but Bitmoji had found traction before then with its first product, called Bitstrips, which used the same customized sticker concept.

Users will have to download the Bitmoji app separately – the feature won’t be totally integrated into Snapchat. But once your settings are linked, you can send Bitmoji stickers in chat or stick them on snaps.

Here’s how it works:


Here’s Bitmoji’s first screen. You’ll have to download a separate app.

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BI Screenshot

The first thing you do after downloading Bitmoji is design an avatar that looks like you.

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BI Screenshot

Bitmoji was a keyboard at first, but today we’re hooking the app up to a Snapchat account.

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BI Screenshot

First, make sure your Snapchat is up to date. Then you’ll find the option to link accounts in its Settings page.

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BI Screenshot

Almost done!

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BI Screenshot

Now you can insert Bitmoji stickers in your snaps and chats.

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BI Screenshot

Grab the app here.


Here’s Snapchat’s official announcement:

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Snapchat