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These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand
Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. We visited both and saw the differences firsthand.
Victoria's Secret was once the king of women's lingerie in the US, but it's increasingly losing market share to newer brands.
Aerie is doubling down on its body-positive campaign.
Women’s plus-size apparel is a big business. But many plus-size shoppers still have trouble finding flattering clothing.
Adidas, Lululemon, and American Eagle should all be on your radar this year.
Victoria's Secret was able to avoid discounting merchandise for years. But now, the lingerie brand is offering steep discounts for Cyber Monday and beyond.
A new category called "leisurée" indicates that comfort is the new sexy.
Forget about overtly sexy underthings. Comfortable lingerie is now all the rage.
Aerie showcases a more realistic portrayal of women.
As people want to see "real" bodies and prioritize strong over skinny, the notion of the supermodel is threatened.