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‘I have to sell beer, not sell a meme’: Miller Lite eviscerates Bud Light’s viral ‘Dilly Dilly’ campaign

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral "Dilly Dilly" campaign in a recent interview.

What ‘Dilly Dilly’ means — and how Bud Light came up with its viral campaign

We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.