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‘I have to sell beer, not sell a meme’: Miller Lite eviscerates Bud Light’s viral ‘Dilly Dilly’ campaign
As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral "Dilly Dilly" campaign in a recent interview.
We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.