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What ‘Dilly Dilly’ means — and how Bud Light came up with its viral campaign

We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.


The biggest names and most innovative leaders in media, marketing, and technology. Plus, Business Insider’s unique blend of hard news and big ideas.

Arby’s sent sandwiches and a puppy to its biggest troll, and it shows why its transformation has been so successful

The Arby's marketing team decided to befriend the punk rocker and adman Brendan Kelly, who created the twisted and very popular parody account Nihilist Arby's.

Mashable, the pioneering tech blog, is selling itself to the publisher of PC Magazine for $50 million — a quarter of its past valuation

Tech blog Mashable has agreed to sell itself to the old school magazine published Ziff Davis for $50 million, according to the Wall Street Journal.

The future of marketing is now — hear how top brand professionals are optimizing data and AI to stay on top

Take a deep dive into the emerging trends in the marketing industry with the Marketing pillar at Business Insider's IGNITION 2017 conference.
The iPhone X. Business Insider had less than 24 hours before publishing its first thoughts on the device.

Apple is touting reviews of its new iPhone X — but not from YouTubers

When it came to quotes for a new ad, Apple pulled quotes from its favorite professional reviewers, who got extended access to the unreleased device.
Black Swan CEO Chris Voss is a former FBI hostage negotiator.

An AI startup founder is teaming up with a former hostage negotiator to help businesses boost their sales

Startup Node is sponsoring a lecture series with Black Swan's Chris Voss to help companies understand how they can combine artificial and human intelligence.

Dove is facing boycotts for an ad many people say is racist — and it’s happened before

People are threatening to boycott Dove after the beauty brand ran what many see as a racist commercial — again.

How two founders got nearly 1 million users for their app before it even existed

After going viral on Hacker News, Robinhood had nearly one million interested users before it launched. Here's how they marketed the app without spending money.