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We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.
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Arby’s sent sandwiches and a puppy to its biggest troll, and it shows why its transformation has been so successful
The Arby's marketing team decided to befriend the punk rocker and adman Brendan Kelly, who created the twisted and very popular parody account Nihilist Arby's.
Mashable, the pioneering tech blog, is selling itself to the publisher of PC Magazine for $50 million — a quarter of its past valuation
Tech blog Mashable has agreed to sell itself to the old school magazine published Ziff Davis for $50 million, according to the Wall Street Journal.
The future of marketing is now — hear how top brand professionals are optimizing data and AI to stay on top
Take a deep dive into the emerging trends in the marketing industry with the Marketing pillar at Business Insider's IGNITION 2017 conference.
When it came to quotes for a new ad, Apple pulled quotes from its favorite professional reviewers, who got extended access to the unreleased device.
An AI startup founder is teaming up with a former hostage negotiator to help businesses boost their sales
Startup Node is sponsoring a lecture series with Black Swan's Chris Voss to help companies understand how they can combine artificial and human intelligence.
People are threatening to boycott Dove after the beauty brand ran what many see as a racist commercial — again.
Facebook top exec says a book has influenced the tech giant’s take on advertising – here’s what it is
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After going viral on Hacker News, Robinhood had nearly one million interested users before it launched. Here's how they marketed the app without spending money.