Target has come a long way since its Photoshop fail of 2014 with real photos of real women

source
Courtesy of Target

Target is keeping it real in its new body positive swimwear campaign, which is entirely photoshop free.

The retailer has partnered with creator and dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot, and TV host and model Kamie Crawford. The women have posted unairbrushed images of themselves modeling the new collection on social media.

“Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices,” a Target spokesperson said in a press release. “It was important to us to use photography that represented their true beauty, without filters.”

Target was criticized for its excessive photoshopping of models in 2014.


“When you’re a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear,” Bidot said in a statement on Target’s website.


“You’re bearing the most amount of skin in public when you’re in a swimsuit, so it’s important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities,” Batoon said.

source
Target

Armanto is pictured on her Instagram page wearing the Target Macrame bikini.


Crawford said she loves bikinis with high-waist bottoms because they make her waist look smaller. The new Target collection has a range of swimsuits in this style.

source
Target

Crawford posted a picture of herself on her Instagram page in another Target bathing suit. One follower said: “Just wanted to say you are such an inspiration to me! Love how you shine with body positivity. It sets such a great example for other women like myself. I can’t wait to shop for some one pieces at Target soon!❤️”


Target has been criticized for excessively photoshopping images of its models. This picture from 2014 shows the badly doctored thigh gap.

source
Target

In other images, chunks of flesh were missing from under the armpit and wrists of its models.

source
Target via Photoshop Disasters

In 2014, lingerie brand Aerie stopped retouching photos of its models. The move has paid off for the brand.

source
Facebook/Aerie