The new iPhones have landed in Singapore but not that many showed up to get them

The wait is finally over – the iPhone 8 and 8+ have hit the streets of Singapore.

But while there was reportedly a crowd of about 200 people at the Apple store in Orchard Road when it opened its doors this morning (Sept 22), only about 50 people waited in line for the new iPhones at local telco Singtel’s launch event.

It was held at Marina Bay Sands’ Convention Hall.

But it was still within “acceptable range”, Ms Gan Siok Hoon, Singtel’s vice-president of Retail and Channel Sales Singapore, told Business Insider.

Ms Gan also said that based on the registration of interest surveys done by the telco, the public’s combined interest in the iPhone 8, 8+ and X is on par with previous iPhone launches, showing that “iPhone still has a strong following”.

Here’s what happened at Singtel’s launch event this morning:


Accounts manager Mr Eng Guan Theng, 30, was “very surprised” to find himself the first person in line for the new iPhone when he arrived at 6am.

“I was expecting a crowd which is why I came early”, he told the Business Insider

Mr Eng (pictured below) may have been first but he admitted that he isn’t a die-hard Apple fan, and had actually been using a Samsung phone.

But this time, he “wanted to try switching to Apple” and bought two phones at the event – an iPhone 8 for himself, and an iPhone 8+ for his mother. 

The first 10 customers in line were welcomed with a “goody bag” that held their pre-ordered phones as well as a $80 voucher that can be used to purchase any mobile accessory during the event. 

The event is open till midnight today and will continue till tomorrow (Sept 23). 

Singtel’s two-day event also has an entertainment, connectivity, and family zone where customers can explore the services offered while waiting for their appointments. 

Gaming while waiting doesn’t seem like a bad deal to us! 

And it doesn’t just stop there.

There was even a special relaxation corner where customers could grab a coffee and rest on the sofas. 

The event appeared well-staffed, and flowed smoothly with 40 counters set up to deal with customers. To upside it, customers didn’t have to wait long to get their hands on the new iPhone. 

Age is no barrier to technology adoption – and the desire to be among the first to get the latest tech.

A 53-year-old computer engineer who only gave his name as Andy (pictured below) arrived at 6.45am and stood fifth in line. 

“I figured I should just get it early since I was already up. I’m also thinking about getting one for my wife,” he said. 

And of course, we couldn’t resist trying out the new iPhones ourselves.

While the iPhone 8 and 8+ look nearly identical to the iPhone 7 and 7+, the newer models boast some new features – like being splash-proof and having new camera features.

Perhaps Apple fans are holding out for the iPhone X (with its facial recognition technology) which drops here on Nov 3.