- REUTERS/Benoit Tessier
Apple is the most loved brand in Europe, according a report from social media analysis firm NetBase.
It was followed by another technology brand, Google. However consumer goods brands ranging from Tesco to Chanel dominated 23 of the 50 top spots.
Netbase examined data from 6.5 million social media posts from 50 countries over the past year to find out which companies were most closely associated with expressions of love.
Social media posts about brands which contained words like “adorable,” “gorgeous,” “outstanding,” “fantastic,”and “perfect,” were picked up by software.
The analysis discounted sarcastic posts, as well as those where the expression of love was not directed towards the brand in question. From this, Netbase ranked the 50 most loved brands in Europe.
We have listed the top 21 below. Alongside the brand’s ranking is the number of expressions of love towards it, made on non-promoted social media posts, according to the report.
21. Aston Martin — 32,701
- James Bond
The British car manufacturer Aston Martin received 32,701 expressions of love towards it. Aston Martin is closely associated with fictional character James Bond, so the new “Spectre” movie helped the brand boost awareness once again over the past year.
20, MasterCard — 33,202
Financial firms like MasterCard managed to cultivate a high number of positive posts through the heavy use of sponsorships and promotions linked to hashtags.
MasterCard’s #Pricelesssuprises was one of the most successful.
19. Burberry — 33,302
British fashion brand Burberry is the 19th most loved brand in Europe, according to the report.
To counter this slump, which many believe is caused be a fall in demand from Chinese consumers, Burberry announced cuts of £100 million ($144 million.)
18. Renault — 36,212
- via Newspress
The French car-maker Renault is one of only two automotive brands which does not focus exclusively on luxury vehicles to make it onto the list.
17. Gucci — 40,143
Gucci has more than 3 million followers on Twitter, which helped it get to number 17 on the list.
The Italian fashion brand has invested energy in building a strong following in the UK in 2016.
In June, Gucci will show off its Alessandro Michele 2017 collection in Westminster Abbey, according to GQ.
16. Hermès — 40,163
In January, Apple began selling the Hermès Apple watch online. The straps created by the French luxury manufacturer came in various distinctive styles including the double loop, which alludes to vintage watches made in the past by the fashion company.
The link with Apple helped Hermès to become the fourth most-loved fashion brand in Europe, according to Netbase.
15. Louis Vuitton — 40,346
- Louis Vuitton
Despite hard times for the high-end fashion market, yet another French luxury brand – Louis Vuitton – is one of the most loved brands in Europe.
The French brand is best known for its distinctive handbags.
14. SAP — 49,142
Probably the brand with the least consumer awareness on the list, SAP managed to generate more love on social media than all but 13 other companies.
The German global technology company helps link business to customers with its software. In 2015, SAP launched a new business suite “SAP S/4HANA,” which CEO Bill McDermott described as “the most important launch in the company’s history,” according to Diginomica.
13. Barclays — 52,618
- Reuters/Reuters Staff
Like MasterCard, Barclays generates love on social media through sponsorships. Barclays is particularly prominent at popular sporting events including the Barclays Premier League and The Barclays ATP World Tour Finals.
41% of its mentions were linked to the English Premier League, according to the report. However, it announced plans to ends its £40 million-a-year sponsorship deal with the league last year, although it will still remain a category-three sponsor.
12. Jaguar — 55,639
- Austin Powers
The Jaguar brand has cult status across Europe, but particularly in the UK. It is now controlled by Jaguar Land Rover, which is in turn owned by Tata Motors – an Indian company.
The iconic British sports car brand started life modestly as the Swallow Sidecar Company in 1922.
11. Dior — 60,956
Christian Dior founded the high-end French fashion label just after the end of the Second World War in 1946. Since then, it has gone on to become a $35.1 billion company, according to Forbes.
The company is made up of couture, alcohol, fashion, perfume, and jewelry businesses.
10. Porsche — 106,249
- RM Sotheby’s
Porsche is a German car manufacturer, which specializes in sports cars and SUVs. In March, it reported a profit surge of 25%.
Business Insider reported at the time that this success was in large part down to its increased sales of SUVs, like the Cayenne and the Macan. The release of the better value-for-money Macan in 2014 has allowed many more people to own Porsche’s and is possibly what has made Porsche become the fourth most-loved car brand across Europe.
9. Ferrari — 125,178
- Hollis Johnson
Italian sports car manufacturer Ferrari is known as the ultimate luxury across Europe.
Ferrari makes three types of car: sports cars, Grand Touring or “GT” cars, and exotic hypercars.
However its brand is used for all sorts of different merchandise including computers, clothes and key chains. Ferrari has even given permission for its brand to be at Theme Parks.
8. Audi — 126,748
- Hollis Johnson
German car-maker Audi beat off all but one of its rivals to become the second most-loved car brand in Europe.
Audi’s cars range from family saloons to supercars. This month Audi announced it would release at least one electric car per year from 2018, while CEO Rupert Stadler said fully self-driving cars will be available “by 2025.”
7. Tesco — 127,215
- REUTERS/Darren Staples
Britain’s largest supermarket chain Tesco has spread across Europe and Asia.
In April, Business Insider reported that the grocery giant had returned to profitability, after facing massive losses of £6.4 billion ($9.3 billion) in 2015.
6. Chanel — 128,337
- REUTERS/Benoit Tessier
Chanel beat off tough competition to become the most loved high-end fashion brand in Europe. It was founded in 1909 by fashion designer Coco Chanel.
The French brand is known for its creative fashion shows which get people talking. In January, Chanel designer Karl Lagerfeld created a life-size doll house filled with models.
5. Adidas — 129,241
- REUTERS/Damir Sagolj
German sports brand Adidas is more popular than Nike in Europe. Adidas was founded by Adolf Dassler, after a falling out between him and his older brother Rudolf Dassler. Rudolf founded the slightly less popular rival sports clothing brand Puma.
In February, Adidas identified improvement in its range of women’s clothing as key to the company’s sales growth.
4. BMW — 157,189
BMW celebrated its 100th birthday this year. In that time, it has become Europe’s best-loved car brand.
To stay ahead of the curve, the German car company announced it would focus on “high-definition digital maps, sensor technology, cloud technology and artificial intelligence,” as it moves into its second century.
“We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way,” Harald Krueger BMW’s CEO announced in March.
3. Lego — 280,343
The Danish toy company Lego is ridiculously popular among children worldwide. This has made it the second most-loved consumer goods brand in the world.
However, Lego faced some serious criticism over the past year.
Lego attempted to prevent Chinese artist Ai Weiwei from making Lego art because of the artist’s political stance. After widespread uproar, Lego reversed the policy in January.
2. Google — 1,257,800
- Justin Sullivan/Getty
Google went through big changes in 2015. It reorganized its structure to sit under parent company Alphabet.
Nevertheless, the Google brand is still what most people have heard of – and love. During its three-day annual I/O conference this month, Google CEO Sundar Pichai stressed the importance of artificial intelligence in the company’s future.
1. Apple — 2,269,650
- Tomohiro Ohsumi / Getty
Apple is the most-loved brand in Europe.
More generally, despite technology brands only making up five of the top 50 most-loved European brands, they received 64% of brand mentions across Europe.