- H&M used an image of a young black boy to advertise a hoodie that said “coolest monkey in the jungle.”
- Social media users argued this was racist because “monkey” is a known racial slur.
- The Weeknd, who has a collection with the brand, tweeted Monday that he has cut all ties with it.
The Weeknd said he is severing ties with H&M after it advertised a sweatshirt many said was racist.
H&M came under fire on social media for using a black boy to advertise a sweatshirt that said “coolest monkey in the jungle.” The brand apologized on Monday and removed the item from its US website.
Can’t be more confused and disgusted. H&M decided to put the black boy in a “Coolest Monkey in the Jungle” hoody and the white boy in a “Survival Expert” hoody. Can’t believe it’s 2018 and this offensive sickening racism still exists. We all must boycott H&M till they apologize. pic.twitter.com/OdynDKupjS
— BASH (@XIBash) January 8, 2018
In response, Canadian singer The Weeknd, who has collaborated with H&M to launch two collections in 2017, said that he will no longer work with the brand.
His current 18-piece collection, “The Weeknd X H&M,” which features a mix of menswear items like sweatshirts and hoodies, is still available online.
— The Weeknd (@theweeknd) January 8, 2018
“We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with the Weeknd and his team separately,” H&M said in a statement to Business Insider.