It’s official: Tinder is now the highest grossing app on Apple’s App Store, taking over popular apps such as Candy Crush and Netflix.
The dating app’s rise to the top of the charts comes off the back of the global rollout of “Tinder Gold” last Tuesday.
It’s impressive given the stiff competition that Tinder faces in the dating app market from companies such as Happn, Bumble, The League, and many others.
Tinder Gold allows users to see who has already liked them on the app without having to spend hours swiping through people’s profiles.
The new “Likes You” feature, which comes as part of Tinder Gold, aims to speed up the matchmaking process by allowing users to see who swiped right on their profile.
Tinder has been free for much of its life but it introduced a paid for “Tinder Plus” version in 2015 that allowed people to view profiles for people in other locations and “rewind” when they accidentally swiped left on someone they liked the look of.
Tinder Plus costs $9.99 in the US, while Tinder Gold costs $14.99. There is also “Tinder Boost”, which lets singletons jump the queue. Business Insider UK has contacted Tinder for UK pricing.
The LA-headquartered company has also introduced adverts into its feed to increase its revenues.
Tinder announced in June that it was going to trial Tinder Gold in Argentina, Australia, Canada, and Mexico before the global rollout.
At the time of the announcement, Tinder said: “We know you. You live in a world where every moment counts – where speed equals success, you’re always on the go, and you can’t let anything slow you down. Especially your Tinder feed.
“That’s why we created Tinder Gold, a members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls – as well as our new Likes You feature, so that you can see who likes you before you swipe. Think of it as your personal Swipe Right concierge – available 24/7 – bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.”