TV sets remain the primary viewing device across Asia-Pacific, says Netflix

As it turns out, we may not be saying goodbye to our trusty TV sets just yet.

Watching TV shows and films on a multitude of devices has become commonplace, and Netflix users across the Asia Pacific use between three and five devices for their entertainment needs.

But Netflix believes that the television is still the primary viewing device for consumers across Asia Pacific.

And the company predicts that the TV will remain as the “enduring centerpiece” of the entertainment experience, it said in a statement on Oct 25.

Yes, that took us by surprise too. But Netflix had its reasons.

It found that 50% of Netflix viewing hours in Singapore is through connected TVs, that smart TVs lead the pack as the most popular connected TV device, and that sales of smart TVs in the region have increased by 40% in the last year.

So it looks like they might be onto something.

“We are moving into an era of multi-device connectivity and contextual entertainment”, said Netflix’s vice president of product innovation Mr Chris Jaffe.

“People have always enjoyed watching TV and this won’t change anytime soon. The beauty of connected TVs is that they’re able to exploit the best part of the conventional linear TV experience, while leveraging all of the benefits of connected technology,” he adds.

Netflix found that within six months of subscription, 60% of the accounts’ primary viewing device across Asia Pacific, and 48% in Singapore, was the connected TV.

It also found that consumers spend twice as long watching on their connected TVs as compared to their mobile devices.

“Consumers can now enjoy big screen time at home that is personalised to their unique tastes and preferences, on-demand, immersive and interactive,” says Mr Jaffe.