H&M’s Christmas spot was directed by Wes Anderson and stars Adrien Brody.
Christmas ads are becoming as much of a British cultural export as the Super Bowl is in the US, according to YouTube.
Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a brand synonymous with festive marketing.
In fact, six of the top 10 Christmas ads watched on YouTube were for British companies, or global ads, made by a British ad agency. (Adam&EveDDB created three of the spots in the top 10).
“The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export, much like America’s Superbowl,” David Black, managing director of branding at Google UK, said in a statement: “Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories.”
Scroll down to see the global top 10 most popular Christmas ads of 2016 ↓↓↓
Methodology: This ranking was based on an algorithm that includes paid views, organic views, and how much of a video people watched. YouTube applied a filter to capture the ads referring to Christmas.
10. Heathrow Airport — “Coming Home for Christmas” (4.3 million views). The tale of two elderly teddy bears making their way through the airport to be reunited with their family.
9. Temptations — “Keep Them Busy” (5.1 million views). An Adam&EveDDB-created spot showing cats wreaking havoc on a room filled with holiday decorations.
8. H&M — “Come Together” (6.8 million). A Wes Anderson-directed spot, starring Adrien Brody as a train conductor who saves Christmas for the despondent passengers on their delayed journey.
7. Marks & Spencer — “Christmas With Love From Mrs Claus” (7.3 million views). Mrs Claus goes on a mission to find a little boy the perfect gift for his sister.
6. Apple — “Frankie’s Holiday” (7.4 million views). Frankenstein’s monster befriends a little girl who gives him a chance and joins in on a rendition of “(There’s No Place Like) Home For The Holidays.”
5. Coca-Cola — “Neste Natal, agradeça com Coca-Cola” (8.1 million views). A Coca-Cola Brasil spot showing a boy secretly dropping off festive gifts of Coca-Cola to people preparing for the holidays.
4. EDEKA Weihnachtswerbung — “Zeitschenken/(The Best Gift)” (10 million views). Germany’s biggest supermarket encourages parents to spend more time with their kids.
3. Sainsbury’s —”The Greatest Gift” (13.4 million). An animated short with a soundtrack sung by James Corden.
2. Burberry — “The Tale of Thomas Burberry” (13.9 million views). A film telling the life of the luxury brand’s founder Thomas Burberry, starring Sienna Miller, Lily James, Domhnall Gleeson, and Dominic West.
1. John Lewis — “Buster The Boxer” (21.5 million). The story of a boxer dog who can’t wait to bounce on the trampoline in the garden.